BEWARE THOSE FAUX AMIS (WORDS THAT LOOK ALIKE IN TWO LANGUAGES BUT HAVE DIFFERENT MEANINGS, SOMETIMES DANGEROUSLY SO) AND INACCURATE TRANSLATIONS!
You’re the Chief Information Officer of the French branch of a sprawling multinational, and you’ve been told to upgrade the entire system. Everything. The Works. There are hundreds of thousands of euros to be spent on software, hardware, related staff training and, in conjunction with the Marketing Department, a glossy communication campaign to let the universe know how ultra-wired you are. With almost puerile excitement you grab the phone, call the most renowned supplier in the world and are transferred to an eager young French sales-rep delighted at the opportunity to practice his English. You explain what you’re after. The young man says he’s thrilled to help but his own system is out today. Could you call back tomorrow, he asks, when he’ll hopefully have access to the documents he needs for his pitch. You call the next day. “The…
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