If you live in France, I am sure you know the brand Carambar. If not, take a trip to your nearest supermarket, go check the sweets section and you will see tons of Carambars, an iconic French sweet that is celebrating its 60th birthday this year !! Indeed, it all started in 1954 in a chocolate factory in Marcq en Baroeul in northern France.
Legend say the factory’s machinery went awry and turned out an unusually long sweet. This was a bar-shaped caramel which is called: Caram’bar. In reality though, it is a carefully concocted mixture by creators George Fauchille and Augustin Gallois.
If you ever had a Carambar you know that there is a little joke printed on the paper wrapping the sweet. The jokes first appeared in 1969. Now for all French children (and adults!) a Carambar without its joke is not a Carambar!
Carambar is a historic brand built around specific unique products. Since its launch in 1954, Carambar range has been enriched. Manyother flavors were added to the original Carambar. We recently tried “Pomme & Pique” and “Atomic Fruizz” (see picture). Incredibly addictive!
One of the brand’s strong points is new development. To celebrate their 60th anniversary their self-imposed challenge is to test the power of the little joke Made in France… in the USA.
Their ambition? Make the whole United States laugh with Carambar jokes.
The French public is invited lend their support and to follow the adventures of the “ambassador” of the little joke on some of the crazy challenges. And it all takes place in the USA!
Tune in to the daily update on www.goodluckcarambar.com. You can also support Carambar on Twitter by posting messages or pictures with the hashtag #goodluckcarambar! A great sense of humor is more than just accessory when it comes to a French national icon… the Carambar! More than just a sweet!